You know about sticker shock, that's where the price of an item is shockingly high. Do you know about sticker swoon? That's where the price is amazingly low. It is a new term that explains a lot about how products are marketed and why we are being inundated with sneaky fees. Consumers want low prices, so companies are making sure we get them... then come the add-ons.
Think about the last airline ticket you bought for Seattle. The carrier could just tell you a flight to Seattle will cost you $300, but then it wouldn't seem like a deal. So instead the airline says the ticket will cost you $159 and then starts hitting you with fees. Extra for baggage, leg room, talking with an agent; fees to print a boarding pass, fees not to.
Car companies have been doing this for years... now other industries are in the game.
You know about sticker shock, that's where the price of an item is shockingly high. Do you know about sticker swoon? That's where the price is amazingly low. It is a new term that explains a lot about how products are marketed and why we are being inundated with sneaky fees. Consumers want low prices, so companies are making sure we get them... then come the add-ons.
Think about the last airline ticket you bought for Seattle. The carrier could just tell you a flight to Seattle will cost you $300, but then it wouldn't seem like a deal. So instead the airline says the ticket will cost you $159 and then starts hitting you with fees. Extra for baggage, leg room, talking with an agent; fees to print a boarding pass, fees not to.
Car companies have been doing this for years... now other industries are in the game.