How will we manage all this sharing as it proliferates? One is proliferation of apps. Another is mobile - on the go sharing. Sharing in small groups. What Facebook has done is focus on groups. Majority of users don't want to take the time to configure these things by themselves (creating groups or accepting friends). The network does the work for you.
The trend of these small groups driving the most sharing is not the trend we're seeing. Apps is the biggest thing (driver), and mobile is the second largest driver.
Event is over. Blog is ending. We'll have more on ABC7 News at 4 and 6pm.